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Are business schools’ marketing efforts aligned with what prospective students are looking for?

Data on graduate enrollment at accredited schools shows resilience but with emerging shifts in program demand, demographics, and format preferences.

Business schools can navigate enrollment trends by diversifying teaching methods and fostering interdisciplinary collaboration for future-ready graduates.

New findings reveal the upside of virtual meetings, the factors that drive overconfidence, and the prevailing preferences of prospective business students.

When you put yourself in unfamiliar environments, you gain a global network, an edge in the workplace, and skills that last a lifetime.

Recent publications explore ‘omniployment,’ overconfident CEOs, generational bias, the ‘say-do’ gap in consumer behavior, and AI in admissions.